The paid advertising course that puts a skilled ads manager inside your family business.
Your Business Needs Better Ads. Your Teen Is About to Learn How to Run Them.
Built to Market is a complete paid advertising course for high school students — built to produce real campaigns, real results, and a real return for the family business they will one day help run.
Real Skills. Real Results. Built to Market.
THE PROBLEM
You built a business. Now build the person who helps you grow it.
Running a family business means wearing every hat - including marketing. You know you need better ads. You know paid advertising could bring in more leads, more customers, more revenue. But finding someone you can trust to run them - someone who understands your business, your values, and your goals - is harder than it sounds.
What if that person was already in your house?
Right now, most teenagers are consuming content online. A few of them are learning to build the ads behind it. Built to Market turns your teen into one of the few - a trained, portfolio-ready paid advertising practitioner who can run real campaigns for your business before they ever graduate high school.
This is not a hobby course. This is a business investment with a name you already trust.
Here is what most family businesses are dealing with right now:
- Paying an agency or freelancer who does not understand your business - and charging you to learn it on your dime
- Trying to run ads yourself between everything else on your plate - and getting inconsistent, frustrating results
- Knowing paid advertising works but not knowing who to trust with your budget
- Watching competitors show up in feeds while your business stays invisible online
Built To Market Solves All Four.
Not by hiring someone new. By training someone who already cares about your success.
By the end of Built to Market, your teen will not just understand paid advertising - they will have the real skills and real results to run campaigns for your business starting now.
This is not a course about theory. It is a course about doing. Every lesson connects to a real activity. Every unit ends with a real deliverable. And by the time your student completes all six units - they have a professional portfolio and the platform experience to start running real campaigns for your business.
$197 for someone who understands your business, knows how to build the ads, and is invested in the outcome.
That is not curriculum. That is the best marketing hire you have ever made.
COURSE CURRICULUM
Here is exactly what your teen builds
UNIT 1: THE FOUNDATION
Your teen learns how paid advertising actually works : platforms, the buyer journey, and the advertiser mindset.
BUSINESS GAIN
They stop seeing ads as a mystery and start seeing them as a system.
UNIT 2: THE AUDIENCE
They build a complete audience strategy : customer avatar, targeting tools, competitor research.
BUSINESS GAIN
They will understand your customers better than most marketers you could hire.
UNIT 3: THE CREATIVE
They write hooks and ad copy, design static visuals in Canva, and film a real video ad on their phone.
BUSINESS GAIN
Your business gets original creative assets. They get a creative portfolio.
UNIT 4: THE CAMPAIGN
They build and launch a real campaign inside Meta Ads Manager : structure, audience, budget, creative, pixel tracking, and pre-launch checklist.
BUSINESS GAIN
This is the hands-on work most adults have never done.
UNIT 5: THE NUMBERS
They learn to read campaign data, diagnose problems, make optimization decisions, and deliver a professional report.
BUSINESS GAIN
They will not just run your ads : they will improve them over time.
UNIT 6: THE APPLICATION
They build a professional portfolio, create a client proposal, and develop a 90-day growth plan.
BUSINESS GAIN
Their first real client can be your business.
What your teen graduates with. What your business gains.
- A complete audience strategy built around your ideal customer
- Original ad copy written using professional formulas - ready to run
- Static ad designs and a filmed video ad your business can use
- A live Meta Ads Manager campaign build - structure, targeting, budget, pixel, and creative
- A campaign analysis report translating data into business decisions
- A freelance service menu - so they can continue contributing as a paid contractor
- A client agreement template - protecting your business relationship from day one
- A 90-day growth plan with your business as the first real client
- A Built to Market Certificate of Completion
Every deliverable is real work your business can use. This is not a simulation. This is on-the-job training - structured, supervised, and proven.
Is Built to Market the right fit?
Built to Market is the right investment if:
- You own or operate a family business and want better marketing results
- You have a high school-age teen who is ready to contribute to the business in a real way
- You are currently paying an agency or freelancer and wondering if there is a better option
- You want your teen to develop a valuable, income-generating skill before they graduate
- You see this as a business investment: not just an education expense
- You want someone who already cares about the outcome running your ads
Built to Market is not the right fit if:
- Your teen is younger than high school age: platform access and content require high school maturity
- You are looking for a passive course with no real deliverables or business application
- You expect results without your teen completing the work: this course requires genuine effort and follow-through
ABOUT THE INSTRUCTOR
Built by someone who has run the ads
I am Rickeyta - founder of I Run My Own Ads and the creator of Built to Market.
I have 11+ years of paid advertising experience running campaigns across Meta, Google, and other major platforms. I have helped business owners generate thousands of leads, build campaigns that convert, and stop wasting money on advertising that does not work.
My husband and I also run our own family business. I understand what is at stake when ad dollars are on the line.
Built to Market is not a watered-down kids course. It is the same system I use with my adult clients - adapted for a high school student who has the time, the curiosity, and the motivation to learn it right.
The difference between this and hiring an agency? Your teen already cares about the outcome. That is worth more than any retainer.
PROVEN ROI
Real Results.
Business clients using these same systems have generated challenge funnels with 1,000+ registrants and built campaigns that consistently outperform agency benchmarks.
My teen built a real campaign for our business. Not only did we stop paying our agency, but their ads brought in consistent leads. The ROI on this course compared to what we were paying is incredible.
Building a real campaign for my family's business was amazing. I actually launched ads inside Meta and saw the results come in. I'm most proud of producing something that genuinely helps our sales.
Two ways to get your teen
built to market.
SELF-PACED
$197
Your teen works through the course on your family's schedule. No deadlines. No pressure.
- All 6 units - 48 video lessons
- Full student workbook (PDF)
- All 6 capstone projects - real deliverables your business can use
- Final portfolio framework
- Built to Market Certificate of Completion
- Lifetime access to all course materials
Think about what you are currently spending on ads each month. This is less than most businesses pay for one week of management fees - and the person learning to run them already understands your business better than any agency ever will.
RECOMMENDED FOR BUSINESS OWNERS
LIVE COHORT
$497
Your teen works through the course with live instruction, direct feedback on their work, and a peer community of other students building real skills.
- Everything in Self-Paced, PLUS:
- Live group sessions with the instructor
- Real-time feedback on every capstone project
- Peer community of Built to Market students
- Live Q&A sessions throughout the cohort
- Priority alumni access for future resources
- Founding member pricing - increases after this cohort
For business owners: the Live Cohort means your teen gets feedback on the actual campaign work before they bring it to your business. That is built-in quality control.
CLARITY BEFORE YOU COMMIT
Questions business owners ask.
How soon can my teen start running ads for our business after completing the course?
By the end of Unit 4, your teen will have built a real campaign inside Meta Ads Manager. Most students are ready to run supervised campaigns for a real business before they finish the course. Unit 6 is specifically designed to bridge what they learned into real-world application — your business included.
Our business already runs ads. Does this course still add value?
Yes — and in some ways more so. Your teen will learn the strategy behind what you are already doing, identify what could be improved, and bring a fresh set of trained eyes to your campaigns. Many business owners find that a Built to Market graduate catches gaps their current setup has been missing.
Does my teen need any prior advertising or social media experience?
No. Built to Market starts from the very beginning — what advertising is, how platforms work, and the mindset behind it. No prior experience is required. The course is designed to take a complete beginner to a confident, portfolio-ready practitioner.
Do we need to spend money on ads during the course?
No spend is required. All Meta Ads Manager activities can be completed as draft builds at no cost. The optional live launch in Unit 4 — which we strongly recommend for business families — requires a $5–$10 daily budget and parental supervision. That is a real learning experience for a very small investment.
What platforms does the course cover?
The course focuses primarily on Meta Ads Manager — Facebook and Instagram — which is the most widely used and best-documented paid advertising platform. The course also covers Google, TikTok, YouTube, and Pinterest at the strategic level so your teen understands the full landscape.
How long does the course take to complete?
At one to two lessons per day, most students complete Built to Market in six to ten weeks. Families set the pace in the self-paced option. The Live Cohort follows a structured timeline provided at cohort start.
What if the course is not the right fit?
We stand behind this course. If your teen completes Unit 1 and Built to Market is not the right fit for your family or your business, contact us within 14 days of enrollment for a full refund. No questions asked.
14-Day Guarantee
We stand behind this course. Complete Unit 1. If Built to Market is not the right fit for your family or your business, let us know within 14 days of enrollment for a full refund. No questions asked.
Still have questions?
We want to make sure this is the right business investment for you. Reach out to our support team.
FOUNDING MEMBER PRICING ENDS SOON
That is a business decision.
You built your business from the ground up. You know what it takes to grow something real. Built to Market gives your teen the same opportunity — starting with the skills your business needs right now.
In six to ten weeks, you could have a trained, motivated, portfolio-ready ads manager who already knows your products, understands your customers, and is invested in the outcome in a way no agency ever will be. For $197.
Every month your business runs without a trained ads manager is a month of missed opportunity.
14-day satisfaction guarantee. Complete Unit 1. If it is not the right fit — full refund, no questions.
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